Yulia Kosarenko is the author of the book "Business Analyst: A Profession and a Mindset", conference speaker, consultant, and corporate trainer. As the owner of Why Change Consulting Inc., she helps her clients grow mature enterprise architecture and business analysis practices, and plan and execute digital transformation programs. As a Professor of Business Analytics at Humber College, she encourages her students to look for ways to solve business problems using analytics. As a business analysis mentor, she leads the BA Mindset Mentorship Circle and encourages business analysts to learn, adapt, and thrive.